It might seem that in rough economic times, people’s main priority would be on saving or generating money. There is some truth to this statement, but it is not the whole truth. Some home buyers are not just looking for a good financial deal. They also want to buy a “green” or environmentally friendly property. Actually, they might even be fusing their financial and environmental concerns by seeing saved energy as saved money, and a healthier planet as good for their own health, too. Either way, it might behoove home sellers and real estate agents to see how they can attract and keep the attention of eco-conscious buyers.

Firstly, you might try making small but critical changes to the property itself in order to make it more environmentally friendly. Some of these changes can actually be classified as basic sprucing-up of a home that is up for sale. For instance, a seller might want to fix a leaky pipe. Fixing that pipe will save precious water-a plus for many environmentally-conscious buyers. However, it should appeal to most buyers, whether they worry much about the environment or not. Bad plumbing will definitely make the property harder to sell, and may get you in trouble after the sale, if you concealed the problem from the buyer and did not fix it. Some areas have very strict laws about such things.

Now, think energy. Recent scientific data, natural events, and media blitzes have all contributed to a widespread concern over global warming. Human energy consumption has been pinpointed as a major contributor to global warming. If you add some insulation to windows or doors, or make sure that light fittings are compatible with energy-saving light bulbs, you will be better able to draw in people who want to help our planet.

Furthermore, you should do research on the house. What is it made of? Does it include any special materials that are environmentally friendly, or were procured in a way that does not harm the planet much? Hopefully, you will find some data that will please buyers of green real estate. If not, well, at least you will be able to answer the questions of such buyers, in case they are curious about building materials.

Even the location of a home might have some sort of “green” slant to it. Perhaps it is in an area close to a recycling center, or is situated such that a prospective buyer might be able to easily set up solar energy panels. Perhaps it is located on a windy spot, which allows the owner to cut down on air-conditioning expenses. If the house happens to be near critical locations such as the buyer’s workplace, this means that he/she can save on gasoline. If the home is very close to a public transportation station, even better! These are some location-related factors that can help you market a home to an eco-conscious buyer. As a seller or agent, you might want to include such information in your sales pitch.

Beverly Manago is a freelance writer focused on the real estate industry. She is also a consultant for My Single Property Websites, a web 2.0 marketing tool that lets real estate agents create stunning virtual tours and single property sites easily, with a free version available for listing presentations. She also contributes to the real estate encyclopedia on such topics as the Back End Ratio.


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