AbstractThe term “user persona” recently has become more popular and can reflect the characteristics and needs of each user. To analyze the individual characteristics of each passenger in order to better implement targeted transportation policies, a method to mine travel profiles from each passenger based on their smart card transaction records is proposed, mainly mining six labels of passengers: activity, loyalty, whether they are stable commuters, where they live, where they work, and how they prefer to travel. A case study was conducted in the Huitian area of Beijing, the largest community in Asia, which demonstrated the high practicality and accuracy of the passenger profiling method. The results show that 33.06% of passengers were given the stable commuter label and were more likely to have high activity and loyalty labels, whereas 66.94% of other passengers were more likely to have low activity and loyalty labels; 88.9% of passengers were given the residence label and 67.71% of stable commuters received the workplace label, with an accuracy rate of over 90% according to a travel survey. In addition, the application of passenger labels during the design of demand responsive transit (DRT) was discussed to illustrate how to use the labels to improve the efficiency of DRT. The proposed passenger profiling method is applicable to the data mining of passenger travel labels in a simple and accurate way, and can help public transport service providers and researchers to study individual passenger characteristics and provide a theoretical basis for transit network planning and personalization measures.

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